Moments of Tel Aviv
Carrying Stories, Not Just Groceries
A conceptual branding project created for a Studio 6B design competition in collaboration with Victory Supermarkets. The brief was to design a reusable tote bag celebrating Victory's expansion into Tel Aviv. Inspired by the city's shared public spaces, I created a concept that captures the everyday moments, diversity, and human connections that define Tel Aviv, transforming an ordinary shopping bag into a meaningful brand experience.
The Gargeranim
Hummus brand that feels as fresh as it tastes
The Gargeranim is a contemporary Tel Aviv hummus bar concept created for a new generation of food lovers seeking quality ingredients, authentic flavors, and meaningful social experiences.
The project focused on developing a complete brand identity, from strategy and naming to visual identity and brand applications. Rather than centering solely on the food itself, the brand was designed as a holistic experience that brings together product, people, and place.
Inspired by the vibrant energy of Tel Aviv, shared dining culture, and modern urban hospitality,
The project focused on developing a complete brand identity, from strategy and naming to visual identity and brand applications. Rather than centering solely on the food itself, the brand was designed as a holistic experience that brings together product, people, and place.
Inspired by the vibrant energy of Tel Aviv, shared dining culture, and modern urban hospitality,
The Gragaranim offers a fresh alternative to the traditional visual language commonly associated with hummus restaurants.
Kfar Saba Wind Instruments Festival
Where Music Becomes a Spectacle
Kfar Saba Wind Festival is an international celebration of wind music, bringing together orchestras and musicians from Israel and around the world. The rebranding project focused on creating a bold, contemporary identity that captures the energy of live performance and the festive spirit of the event. The new visual language transforms wind instruments into dynamic, expressive imagery, supported by a distinctive typographic logo and a vibrant system designed to work across posters, print materials, merchandise and outdoor advertising.
Security Guards Wanted
A poster design project inspired by Dan Reisinger.
“On the Radio with Klatchkin”
Turning Conversations into Visual Stories
Various Logo Designs
Designed to Be Remembered
לוגו
A Three-Poster Visual Response to an Editorial
As If There Had Been No Massacre, No Failure
Bringing Events to Life
צד קדמי
צד אחורי
כרטיס בתאבון
מתנה לאורחים
